What is the craft brewery?

What is the craft brewery?

Compared with the “industrial brewery”, the concept of “fine brewery” is quite vague, and there is no exact definition. However, French law retains the concept of a “micro-independent brewery”, which defines a craft brewery as follows: annual production is less than 20 million litres, legally and economically independent of other breweries. There are independent brewing equipment, and must not be shared with other brewing factories. Do not borrow other brands to sell beer.

Craft beer producer

The United States is a big beer country that is leading the beer revolution. The American Brewers Association has also developed similar regulations to France to define craft beer producers or “artisanal beer” winemakers, but a few more non- Mandatory regulations, such as: using malt as the main raw material, rather than the use of corn or rice, which is used in large quantities in industrial beer, to be innovative and capable of reinterpreting the classic beer style and giving it back to the local community, especially through charitable action. .

Weak meat

In recent years, the boundaries between the old-fashioned wineries and the fearless small wineries have become increasingly blurred. The well-known beer brand Budweiser does not hesitate to degrade the craftsman of the brewing beer. Its parent company, Budweiser InBev Group, acquired the Goose Island craft brewery in Chicago in 2011. Coincidentally, Heineken also bought California’s famous Lagunitas craft brewery in 2015, taking the opportunity to invest in new consumer groups with potential and growing year by year (accounting for 10-15% of total market sales)