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Our Visit To Tiantai (Jinan, China) To Inspect Our Brewing Equipment
2022-03-11
How To Make A Jockey Box (Portable 4-Tap Bar System) For Under $1,000
2022-03-12
The Pitch Deck That We Used To Raise Over $100,000
- When we first set out to build the brewery, everyone told us we needed to raise some money. They also said it was the least of our worries. The problem was that none of us had ever been involved in the business of raising money before.
- We were able to put most of the stuff together ourselves, but it wasn’t enough. We needed outside funding.
- If you listened to our first podcast episode (Brewery Action #1), you know that we were able to raise money.
- One thing that helped was finding a decent stadium lineup. If you’re not familiar with the term, it’s a presentation used when talking about your business (pitch) to investors.
- We used it in our early investor meetings, and it gave us a good excuse to do some research and think about how to present our ideas.
- This is the pitch platform we used. In the details below, we’ll break down each slide, why it was included, and how it was conducted.
- Dark Hops Brewery has raised over $100,000 from dark hops in the past
- You can download the PDF here, the PowerPoint file here, and the Keynote file here.
- We started with a nice picture and a quote from a local beer blogger. This quote (or “the least hidden operation in the brewing process” as we’ve called it since the revision) is a good point of difference. The business is called “dark hops” and we do it in a transparent way, sharing everything we’ve learned in the process, which is a good start.
- Most companies start to solve some kind of problem or take advantage of an opportunity. Investors want to know that you’re not just doing this for fun, you’re actually going after a gap in the market.
- For us, it’s about capitalizing on the growth in the craft beer sector and the fact that the Gold Coast has yet to catch up with other major cities.
- That’s where we introduced the dark hops and that’s what we’re going to do. At the time we were talking about “Queensland’s third largest private brewery”. By the time we release it, that may not be the case, but it gives some idea of the opportunities.
- Investors wanted something that was going well, so that’s where we got some momentum from our short history before that.
We continued the discussion on the next slide, and others made some comments about our first beer. It’s always a good idea to not just talk about your grand plans, but to demonstrate that other people are in on it. - Of course, investors are ultimately in it to make money, so we need to prove that there is good growth potential in what we are doing. We compared the Australian craft beer scene to the early US craft beer market share (3%) and showed what happened a few years later. Clearly, the US and investors think Australia will follow a similar trajectory and can see that happening already.
- In this slide, we talk about the details of the beers we will be brewing. This includes our first commercial beers, but also the many pilot batches we’ve been busy brewing to reach the broader core range. You can learn more about our core range in our latest podcast episode, “Stout Hops Goes the Distance”.
- It was a tricky one because it was so early in the year that we had to make some projections about revenue and start thinking about breaking down the cellar door in relation to producing beer.
- A few things have changed since we put this together, too, but it was our best guess at the time. We initially thought we would more or less break even the first year, and we wanted to show what things would look like if we got the size and location of the brewery we wanted and ran it at full capacity. We also provided detailed projections for each year that showed what we thought we would achieve (rather than what we were technically capable of).
