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Different Explanations About Craft Beer – Craft Beer Equipment Manufacturers

Different Explanations About Craft Beer - Craft Beer Equipment Manufacturers

Different Explanations About Craft Beer - Craft Beer Equipment Manufacturers

Different Explanations About Craft Beer – Craft Beer Equipment Manufacturers

  • In recent years, along with the trend of consumer upgrading, the craft beer industry has grown rapidly. 2012 saw the first Beijing Homebrew Festival, still held in a passing bar in Nanluoguxiang. Last year, however, the craft brew show had moved into the Bird’s Nest, attracting nearly 5,000 people to the revelry. What is craft beer and why is it hot.
  • At the dinner table, when some young people talk about drinking beer, they ask for craft beer by name. The bar is even more, a series of craft beer names on the wine list, you do not know who is who?

Different Explanations About Craft Beer - Craft Beer Equipment Manufacturers

  • I found that many people have always wanted to ask some questions, but they are embarrassed to ask them,
  • “What is craft beer?”
  • “In front of beer, why add the word” refined brewing “?
What is fine brewing

I have asked many people, including some beer experts and manufacturers,

“What is the definition of refined beer?”

Some say that beer does not add rice, corn and other ingredients, but uses the traditional brewing method, which is called refined beer.

  • Some people say that a beer with a small production volume, a carefully crafted beer, and a beer with the “heart of an artisan” can be labeled “craft” in front of the beer.
  • Of course, others say that a beer with a complex aroma and rich taste can be called a craft beer.
  • So, I asked, “Is there an accurate definition of craft beer?”
  • Everyone shook their heads. Later, I looked up a lot of information. I really found that there is no specific definition of craft beer in China or abroad. The American Brewers Association has an explanation for craft brewing: beer produced in less than 6 million barrels per year, independently brewed, with a maximum of 25% of shares in large breweries, brewed in the traditional way, with the flavor of the beer coming from the traditional brewing process or ingredients.
  • But how so?
  • This definition, is more for craft breweries than craft beer. None of these explanations can give us an accurate understanding of what craft beer, means.

 Personalized beer
  • However, in my opinion, the meaning of craft beer is simple to summarize. It’s just a beer with personality! Compared to Budweiser, Tsingtao Beer, all these industrially produced beers, it’s full of personality! It’s like in high school, we would wear the same uniform and go to school. But there are always one or two boys and girls in the class who don’t wear uniforms and dress up with a lot of personality and style. Craft beer is one of these “alternative” students in the class. So, the slogan of craft beer is, “Beer is not an industrialized product!” 
  • Look at that, what a character! But it’s true. Industrial beer, these assembly line production of beer, the taste is too homogenized, the process is too similar. It’s not as interesting as craft beer, with its varied packaging, rich flavors, complex aromas, fun names, and variety of brews. Anyway, it’s all about personalization!
Variety of flavors
  • Many of my friends have complained to me, “Why does beer always taste the same, and it feels more and more watery”.
  • Actually, that’s normal!

Different Explanations About Craft Beer - Craft Beer Equipment Manufacturers

  • Look at takeout fast food, not a taste of it, which has a private kitchen, home cooked dishes delicious! For decades, the beer industry has been “big fish eating small fish”, and many local specialties have been “wiped out”. In its place, there are giant brands with unified recipes, uniform taste and mass production on assembly lines. International beer boss, Budweiser, is not a typical example! It’s like, we can only play “DDT” in addition to “DDT Express”, there is no choice! Until these years, craft beer into China, as if the haze in the sky was blown away, the sun shone directly down, and suddenly, the earth was a gorgeous color. Craft beer often makes people “brainstorm”, or, “fuss”. In the words of my friend, “God knows, beer has so many flavors!” So, together we counted the individual flavors of craft beer on our fingers. Let’s put aside the typical bitterness of beer, or hop flavor, for a moment. When a Sektor beer, it will have a toffee taste, or a coffee taste. A Belgian ale, with a strong peppery taste. Some German wheat beers that taste like bananas. Strong ales, which also have a red wine flavor. Belgian ales, which have a hint of rose.
  • There are many more!
  • Anyway, this is a single-flavored industrial beer that can’t be matched.