Boston Beer Company announced today that it is establishing a subsidiary to serve as a specialized research and innovation center in Canada focused on non-alcoholic cannabis beverages.
” Dave Berwick, CEO of Boston Beer, said, “From day one, our goal has actually been to provide enthusiasts with the best, most desirable sampling items, and they’re still looking for brand-new options. Technology is at the heart of what we do, starting with craft beer, followed by tough cider, tough cold tea, and currently really tough soda. Our company believes that non-alcoholic cannabis beverages can represent a whole new area of growth and intends to wait for future possibilities in the United States”.
Boston Beer has hired marketing expert Paul Weaver to lead a brand new research center for cannabis beverages in the Canadian government-controlled market. This brand-new subsidiary will certainly make it possible for the company to establish and pilot unique cannabis beverages at a time when cannabis guidelines are still developing in the United States and around the world.
” Dave Burwick, CEO of Boston Beer, said, “From day one, our goal has actually been to provide enthusiasts with the highest quality and best samples possible, as well as they continue to look for brand-new alternatives. Technology is at the heart of what we do, starting with craft beer, followed by tough cider, tough cold tea, and now really tough soda. We think non-alcoholic cannabis beverages could represent a whole new area of development and also want to be ready for future possibilities in the United States.”