How to operate small craft beer equipment for homemade craft beer
How to operate small craft beer equipment for homemade craft beer
19/04/2022
What it takes to start a small craft brewery
What it takes to start a small craft brewery
20/04/2022

Reasons why craft beer projects are good for startups

When it comes to craft beer, it gives the impression that it is particularly offbeat. Labels and patterns are either gimmicky, heavy metal music, or “animal haunt”. Alternative and unique, it is no longer something that people talk about, it has become the pursuit of modern people. The unique temperament of craft beer itself is also favored by people who pursue uniqueness.

At the dinner table, when some young people talk about drinking, they drink craft beer. In the bar, there is a list of craft beer names on the wine list. Craft beer has taken over these places so quietly, quickly gaining popularity and becoming the latest hobby of many young people. Craft beer liquid has gradually become popular and has entered the sight of more and more people. So why is craft beer so popular?

Since the introduction of craft beer into China, after nearly 30 years of development, it is favored by consumers and entrepreneurs because of its fresh and pure taste, unique flavor, and variety diversity. Today, self-brewing beer equipment manufacturers briefly analyze why this The project is suitable for entrepreneurship.

1. Consumers

Nowadays,the theme consumers in the market are generally the post-80s, 90s and even the post-00s. This generation’s consumption outlook is completely different from those of the 1960s and 1970s. It can be said to be a big reshuffle. They like some slow bars and exquisite taverns, and natural industrial beer is no longer their consumption point, so we must consider different varieties of craft beer.

2. Investment cost

For entrepreneurs, in addition to the market, there is another point to consider the cost of the project and the return on investment. For the first investment in a beer equipment project, the suggestion given by the Haolu beer equipment manufacturer is to invest in small equipment first: 100L, 200L, 300L, The cost of investing in a small bar of 100 square meters is about 200,000. The cost per liter of craft beer is about 1.5 yuan/liter, and the daily sales volume is 200L. At the market price of 20 yuan/liter, the profit is still very objective.

Reasons why craft beer projects are good for startups
3. The project can be copied
 
Craft beer house or beer bar, once the operation is mature, its business model can be replicated. Take the customer of Haolu Inner Mongolia as an example. In the early stage of business, a set of 300L hotel beer equipment was selected, and the drinks in the surrounding hotels are bottled beer. , his business model is to brew craft beer, which will undoubtedly open up the market. In addition, the owner’s own business philosophy quickly occupied the market. Now he has opened many branches. If you also want to know his Business model, buy Haulu’s equipment and we can share his method of success.
 
4. There are many types of products
 
There are many types of beer, common in the market are ordinary bottled beer, draft beer, as well as puree beer, domestic or imported craft beer. Craft beer is the top-grade beer. Its quality and taste are unmatched by other types of beer. It is also positioned as a high-end beer in the beer industry, and its sales price is several times or even dozens of times that of ordinary beer. Therefore, craft beer has great market competitiveness compared with other similar competing products.
 
Shandong Haolu Beer Equipment Co., Ltd. is a comprehensive enterprise of beer production equipment engaged in the design, manufacture, installation, commissioning and technical services of craft beer equipment. Leading products include: home-brewed beer equipment, small beer equipment, small brewery equipment, beer experiment equipment, fruit wine equipment, etc. Welcome to the factory site inspection!
Reasons why craft beer projects are good for startups