At the dinner table, when some young people talk about drinking, they drink craft beer. In the bar, there is a list of craft beer names on the wine list. Craft beer has taken over these places so quietly, quickly gaining popularity and becoming the latest hobby of many young people. Craft beer liquid has gradually become popular and has entered the sight of more and more people. So why is craft beer so popular?
Since the introduction of craft beer into China, after nearly 30 years of development, it is favored by consumers and entrepreneurs because of its fresh and pure taste, unique flavor, and variety diversity. Today, self-brewing beer equipment manufacturers briefly analyze why this The project is suitable for entrepreneurship.
Nowadays，the theme consumers in the market are generally the post-80s, 90s and even the post-00s. This generation’s consumption outlook is completely different from those of the 1960s and 1970s. It can be said to be a big reshuffle. They like some slow bars and exquisite taverns, and natural industrial beer is no longer their consumption point, so we must consider different varieties of craft beer.
For entrepreneurs, in addition to the market, there is another point to consider the cost of the project and the return on investment. For the first investment in a beer equipment project, the suggestion given by the Haolu beer equipment manufacturer is to invest in small equipment first: 100L, 200L, 300L, The cost of investing in a small bar of 100 square meters is about 200,000. The cost per liter of craft beer is about 1.5 yuan/liter, and the daily sales volume is 200L. At the market price of 20 yuan/liter, the profit is still very objective.